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Strategic Engagement Consulting (SEC)

Coach William Moore

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🌟🥋 Confidence • Discipline • Fun • Teamwork 🥋🌟

What Parents Can Expect

A safe, structured, and positive experience where children are supported, supervised, and encouraged to grow. Every child leaves with increased confidence, better coordination, and a strong sense of accomplishment.

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* Spots are limited to ensure safety and individual attention.

Professional Instructor

  • Brazilian Jiu-Jitsu Black Belt under Professor Esfiha
  • Senior Police Officer – 19+ years
  • Dad of an amazing 13-year-old kid who’s been in kids’ class since he was 5.

With over 19 years of experience in law enforcement and 29 years of instructional experience, Coach Will has built a career around safety, structured learning, and helping others perform with confidence under pressure. He is the co-founder of the Austin Police Jiu-Jitsu program and the Austin Police Marksmanship Team. Coach Will has dedicated years to developing safe, effective training systems that are fun and rewarding.


Experience Working with Children

Coach Will has been teaching kids Brazilian Jiu-Jitsu since 2017 and has extensive experience coaching youth across multiple sports:

  • Kids Brazilian Jiu-Jitsu classes (2017 – present)
  • Junior shooting sports coaching (2009 – 2017)
  • Private and group swim instruction (1997 – 2004)
  • Competitive youth swimming coaching (1996 – 2003)

Safety & Professional Standards

Your child’s safety is always the top priority. Coach Will meets nationally recognized standards for working with youth athletes.

  • IBJJF Registered Instructor
  • IBJJF Background Checked
  • SafeSport Certified

Coaching Philosophy

My goal as a coach is to help kids feel confident, capable, and proud of themselves every time they step on the mat. I believe children learn best in a positive, structured environment where they feel safe to try, make mistakes, and grow. I focus on building coordination, respect, and teamwork through clear instruction and fun, progressive challenges. Never through pressure or intensity. For me, it’s about helping each child enjoy the process, support their teammates, and develop skills that carry far beyond Jiu-Jitsu. Parents can expect their children will be safe, have fun and flourish with me.

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